SELFiD is a 501(c)(3) nonprofit organization on a mission to help youth cultivate a positive self-image and individually define health.


Together, let's build your best you.  






Ashley Wood - CEO, Co-Founder
My convention in life is this: do what you love and do it with excellence. I desire to give back in ways that propel others toward actualizing their potential, but I firmly believe we are best positioned to serve others only when we authentically know ourselves.

So, who am I? At my core, I am inquisitive, disciplined, fiercely competitive, and have a strong love for iced coffee. But above all, I am thankful you stumbled upon SELFiD and I hope you feel compelled to join our cause.
Brandon Peterson - COO, Co-Founder
I love the saying, "It's never too late." If people don't take chances then they will never experience the unexpected opportunities of life. I try to live my life with an optimistic mindset because with that mentality each day is an adventure and an opportunity to help others. Everyone needs a little help every once in a while and that is okay. Take away the judgment, accept the unfamiliar, and work together. These are the three ingredients for a better tomorrow.
Kayla Ott - CCO, Co-Founder
My life (or bio) isn't about me at all. I could list my credentials and hope you think I’m legit. But the truth is that I spent most of my life as a short-fused, conditionally happy person. Eventually, life’s uncertainties became the death of my joy.

My life isn’t about what I’ve done or will do -- it’s about how my experiences can help others grow. I found strength in vulnerability and happiness through commitment to healthy habits. And now I’m on a mission to help others do the same.
Show More


© 2020 by SELFiD.


308.350.2158   |

Disclaimer: We are not medical professionals and no information on this website should be taken as medical advice. Additionally, none of this information is intended to treat cure, or prevent any disease, ailment, or medical condition. This information does not replace any relationship that you currently have with your medical doctor or any medical professionals. You should consult with a medical professional prior to exercising, changing your diet, or taking any nutritional supplements.